PostLane — the operations platform for creative studios.
PostLane PostLane™ the studio operations platform
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The whole studio,one system.

The operations platform for teams that shoot, edit, and create.

One fact, entered once, carried from the shoot to the invoice.

One deliverable. Watch it travel.
SC 01 · THE BRIEF LANDS TC 00:01:04:12

A brief lands. It becomes work you can name.

You book the campaign and it turns into deliverables — the hero film, the cutdown, the stills — each with a code you can say out loud, a version stack, and a history that starts on day one.

CodesOne name per deliverable, and it holds.
Versionsv1, v2, v3, stacked. "final_FINAL_v4" dies here.
StatusIn progress, with the client, done. At a glance.
HistoryWho moved it, when, and what it looked like before.
Fresh Off the Line · deliverables
HRB-101Hero film, 60s
v1Mara · brief
HRB-102Cutdown, 9:16
v1Unassigned
HRB-103Stills selects
v1Jonah
HRB-101Brief
Hero film, 60s
ClientHarborline
Budgeted40.0h
DueSep 12
History starts here. Every move from this point is on the record.
SC 02 · THE SHOOT TC 00:02:31:00

Shoot day and edit week, one calendar.

In a small studio, the people who shoot are the people who edit. PostLane holds both halves of their week in one calendar — shoot bookings, edit schedules, days off — so when your editor is on a dock at 6 AM, the whole studio can see it before anything gets promised against their afternoon.

The day, in every pocketCall sheet, schedule, shot list, and contacts on every crew member's phone. Works even with no signal.
People and packages, booked togetherCrew and gear scheduled in the same motion; a double-booked camera package surfaces loudly before the day.
Everyone you book gets in, freeCrew see their day; contractors see their assigned work and submit their own invoices.
Jonah's week · Aug 17–21 shoots + edits + days off
Mon
HRB-101Edit · hero film
Tue
HRB-102Edit · cutdown
Wed
On setMarina day · call 05:45whole day
Thu
Held openthe studio can see the dock day before promising this
Fri
Day off
On set · Wed Offline ready
Harborline · marina day 1
Call05:45
Schedule16 setups
Shot listSynced
Contacts9 crew
The whole day on every crew member's phone, signal or not.
SC 03 · THE CUT & THE NOTES TC 00:04:17:22

Every frame preserved perfectly.

The cut goes up in Amber, PostLane's review room. Notes land on the frame they're about, timecode attached — one conversation, with internal notes badged apart and invisible to the client.

Frame-accurate notes"@00:07, logo hits early" beats a paragraph in an email.
Stacked versionsThe whole history of the cut in one place.
Your storage, your mastersBring your own storage, $0. The originals never have to leave a bucket you own.
HRB-101 · V3 · 16:9 00:19:14
00:19 / 00:46
Conversation
@00:07 · HARBORLINE Client

Logo lands a beat too early, can it hit with the horn?

@00:12 · EDITOR Internal

Drone shot is soft, replacing before v4. Client can't see this note.

@00:31 · EDITOR Client

Swapped the end card. Approve to lock v4.

SC 04 · THE APPROVAL TC 00:06:02:10

Your client gets a portal. You decide what's in it.

A calm space with your studio's name on it: what's ready for review, what's approved, what's coming next. No app to learn, no seat to pay for, no login ceremony. They open the link, watch the cut, and click approve — and the approval is on the record, attached to the version they saw.

Clients and crew are always free
Harborline
Awaiting you · 1
HRB-101Hero film · v4
Approve
Stills selectsDelivered
Not published

Internal work, rough cuts, and your margin never reach this surface.

SC 05 · THE INVOICE TC 00:08:44:16

The invoice writes itself from hours already on the record.

Every hour was logged to the client and the deliverable as the work happened — so month-end is composing a PDF, not archaeology. Overage shows up in the month it happens, and you can finally see which projects make money and which quietly eat the calendar.

How the hours get on the record
Timers on the work itselfStart a timer on HRB-101 and the client, the SOW, and the deliverable are already attached. Stop it, and the hour is filed.
Or log it straight2.5 hours on the cutdown, typed in ten seconds, attributed the same way.
No reconstruction stepBecause time is logged from the work, nobody sits down at month-end to remember what Tuesday was.
What comes out
A branded invoice, composedLine items from the logged hours, by deliverable, under your studio's name. PDF out, ready to send.
Overage in daylightThe SOW meter shows over/under in the month it happens, not at the post-mortem.
Harborline, SOW 2026-08 · August Over by 6.0h
Logged86.0h / 80.0h
HRB-10142.0h
HRB-10231.5h
HRB-10312.5h
Driftwood Post INVOICE · 2026-081
Billed to
Harborline SOW 2026-08 · August
Due Sep 15
HRB-101 · Hero film, 60s42.0h$5,250
HRB-102 · Cutdown, 9:1631.5h$3,938
HRB-103 · Stills selects12.5h$1,563
Total$10,751
Composed from the record
Honest scope

Accounting sync is not here yet.

Budgets and invoices come out as PDFs today. QuickBooks sync is direction, not shipped. If a feature is not on this page, assume it is not there yet, and ask.

THE APPENDIX

That was one deliverable.
Here is the rest of the machine.

TC 00:10:00:00

No per-seat tax on the people who come and go.

Only the people running the studio every day should cost money. Full pricing is on the pricing page — all of it.

StaffPaid seatThe people running the studio every day.
Collaborators$16Scoped access for freelancers inside the pipeline.
CrewFreeEveryone you book for a shoot day.
ClientsFreeEvery viewer who reviews and approves.

AI where it helps. Controls where it matters.

Quiet assistants, wired into work you're already doing.

Change notes, draftedWhen v4 goes to the client, the "what we addressed" summary is drafted from the resolved notes. A producer edits it, then sends it. Nothing goes out on its own.
Transcript searchEvery frame of footage, searchable by what was said in it. Find the take where they mention sustainability.
Document intakeDrop a brief or an SOW; PostLane reads it into deliverables and budget lines, and you review before anything is created.
Studio wikisLiving reference pages with AI digests of what moved this week.
Library search UpcomingAsk your archive for "the drone shot over the marina" in plain language.
The Reviewer twin UpcomingWhen your senior reviewer is on a shoot, their twin drafts a first pass in their style. Opt-in per reviewer, always labeled as AI, advisory only — it never approves anything.
And the controls, because they matter more:
Off by defaultNothing runs until someone at the studio turns it on.
Enabled per studioDeliberately, by you, not by us.
Per-client exclusionBeing built into the platform's AI terms. A client whose contract says no AI gets no AI.
Your clients are starting to put AI terms in their contracts. This is the answer you can hand them.
Where we are going

The Amber Library: approve it, shelve it, hand your client their own library.

Your RAW, your MXF, your RED footage, previewable in the browser. A shared drive cannot do that.

Call it what it is: a DAM for your studio, and one for each of your clients — under your brand, hosted by you, billed by you.

Bill your clients for this. The Library's pricing direction
You pay $99 per month, flat, plus storage
×
You bill 3 clients $50 each, per month, hosted library
=
You collect $150 per month

The add-on pays for itself at two clients, and every client after is margin on work already done.

FINAL SCENE

See the whole system on a call.

A walkthrough with the founder — not a sales team. Thirty minutes, your questions, the real product.

Starting is small: one project, beside your current tools, nothing to migrate on day one. Bring your own storage, $0 — and if your masters live in AWS, moving out is free now. Amazon waived exit egress.

hello@postlane.studio The first five studios get 50% off, forever
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